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Sunny Maddheshiya, Founder

Most brands do not have a content problem. They have a distribution problem: good work published on one platform, in one format, with a message that changes from channel to channel. We fix that by building a synchronized network, where social media and personal brand carry one message across every platform your audience uses.

We work with a limited number of founders, B2B businesses and creators at a time, in India and worldwide. We start from your goal, map your audience and market, and build the plan backwards from there. If we are not the right fit, we will say so in the first conversation.

01

Understand the goal

Start with what you're actually trying to achieve — growth, leads, sales, or brand — before touching a single video.

02

Research & strategy

Map the niche: multiple creators across the country, thousands of comments read across their videos to see what audiences want (and don't), upload patterns, market patterns, which hooks are working right now, and who's the fastest-growing creator in the niche and why.

03

Audit

Review the channel or brand across every platform it lives on — consistency, branding, trust signals.

04

Plan

Build a distribution and content plan specific to what the research and audit found — not a template.

05

Run

Repurpose, schedule, and publish — with a fixed calendar so output doesn't depend on memory.

06

Review

Check what actually moved the numbers after 4–6 weeks, and adjust the plan around that.

The team

02
Sunny Maddheshiya

Sunny Maddheshiya

Founder · Personal Branding

Runs client outreach, channel audits, and growth strategy.

Aakash Baudh

Aakash Baudh

Creator Management

Manages creator relationships and content planning across each niche.

Vishal Baudh

Vishal Baudh

Business Management

Handles business operations, editing, and short-form production.

Kanchan Gaud

Captions & Brand Voice

Writes captions and copy, and defines brand voice per client.

How we think

03
principle

Data over guesswork

Every recommendation starts from what's actually in the channel's numbers, not a trend or a template.

principle

Specific, not generic

The plan changes based on what the audit finds — a finance channel and a lifestyle channel don't get the same fixes.

principle

Say what isn't working

If something isn't moving the numbers, that gets said plainly — not buried in a monthly report.