← Back
Sunny Maddheshiya, Founder

Most of our work starts the same way: we look at a channel closely — upload patterns, branding across platforms, thumbnails, trust signals — before we ever write to them. We'd rather send someone three real observations than a generic pitch. We've been doing this since 2021, across creators in fitness, finance, real estate, gaming, and more.

We don't run paid ad campaigns for global brands, and we don't publish case studies without a client's written permission. Our work is hands-on: audits, repurposing, distribution calendars, and building a posting system that still holds up after month one.

Most of the creators and businesses we work with span personal-brand, education, and niche content spaces — in India and worldwide — where trust and consistency matter more than a single viral post.

01

Understand the goal

Start with what you're actually trying to achieve — growth, leads, sales, or brand — before touching a single video.

02

Research & strategy

Map the niche: multiple creators across the country, thousands of comments read across their videos to see what audiences want (and don't), upload patterns, market patterns, which hooks are working right now, and who's the fastest-growing creator in the niche and why.

03

Audit

Review the channel or brand across every platform it lives on — consistency, branding, trust signals.

04

Plan

Build a distribution and content plan specific to what the research and audit found — not a template.

05

Run

Repurpose, schedule, and publish — with a fixed calendar so output doesn't depend on memory.

06

Review

Check what actually moved the numbers after 4–6 weeks, and adjust the plan around that.

The team

02
Sunny Maddheshiya

Sunny Maddheshiya

Founder · Personal Branding

Runs client outreach, channel audits, and growth strategy.

Aakash Baudh

Aakash Baudh

Creator Management

Manages creator relationships and content planning across each niche.

Vishal Baudh

Vishal Baudh

Business Management

Handles business operations, editing, and short-form production.

Kanchan Gaud

Captions & Brand Voice

Writes captions and copy, and defines brand voice per client.

How we think

03
principle

Data over guesswork

Every recommendation starts from what's actually in the channel's numbers, not a trend or a template.

principle

Specific, not generic

The plan changes based on what the audit finds — a finance channel and a lifestyle channel don't get the same fixes.

principle

Say what isn't working

If something isn't moving the numbers, that gets said plainly — not buried in a monthly report.