← Back to case studies

Channel snapshot

01

We don't publish anyone's private channel data — watch time and revenue are estimates from public signals and stay blurred.

Brock Mesarich | AI for Non Techies channel has gotten 10,740,477 views so far

Views 10.7M
Watch time (hours) 532.7K
Subscribers 140.0K
Estimated revenue $10,955.29
05K10K15K Jan 2025Apr 2025Jul 2025Oct 2025Jan 2026Apr 2026Jul 2026
9+9+9+

What the numbers show

02
based on public channel data
  • Publishing at roughly 166.5 videos/year since joining in Mar 5, 2023
  • Averaging about 18,411 views per video against a 140,000-subscriber base — a views-to-subscriber ratio of 13.2%
  • AI / Tech is a competitive US niche — upload consistency and repurposing across platforms usually move the needle most here

Opportunity & fit

03
what the recent-upload data actually shows
  • Opportunity size: 5 for 5 — recent long-form videos that all cleared 16K+ views, one hitting 112,000
  • Recent performance: Strong and current — recent uploads on Claude/ChatGPT/Grok news are pulling 16K–112K views, and the channel is already running an active Shorts strategy alongside long-form (1.5K–6.2K views per short).
  • Market demand: AI news/commentary is one of the hottest content categories right now — this channel is riding the wave well, not chasing it.
  • What's being missed: Already executing repurposing and consistent posting — the remaining gap is cross-platform distribution (TikTok/Instagram) of the same clips, not content creation itself.

Clipping compounds reach — creators like Raj Shamani, MrBeast, and IShowSpeed run their clips across several accounts and platforms to stay familiar to a much wider audience.

How we'd approach it

04
what SM Growth Agency would do
  • Content research & strategy — start with your goal, then map the niche: multiple creators across the country, thousands of comments read across their videos to see what audiences actually want (and don't), upload patterns, market patterns, which hooks are working right now, and who's the fastest-growing creator in the niche and why
  • Content repurposing — cut long-form into short-form for Shorts/Reels/TikTok
  • Content packaging — titles and thumbnails built around what this audience actually clicks
  • Distribution — push repurposed content across additional platforms beyond YouTube
  • Clippings — pull the strongest moments from long-form uploads into standalone clips

This audit is based on public channel data — we don't make our clients' sensitive data public. If this is useful or you'd like to talk, get in touch.